The humanities and social science

2012 Issue №12

Back to the list Download the article

Services: the ethics and aesthetics of the game



This article considers services as a sphere of social and economic interac- tion with features of game, which makes it possible to approach the analysis of ethic and aesthetic properties of the game taking place in the space of service. The author attempts to define the term “game modality” as a condition for symbolic interactions.


1. Костина А. В. Массовая культура как феномен постиндустриального общества. Изд. 2-е, перераб. и доп. М., 2005.
2. Уинги Т. М. Сделано в Японии. Фартук в субкультуре мэйдо-фуку // Теория моды. Одежда. Тело. Культура. 2011. № 19. С. 51—65.