Cultural code of the city
... environment — the study of the cultural code of the city. In the contemporary academic discourse, the importance of studying the cultural code of the city is growing not so... ... coding is influenced by other features of the city, which form economic, culinary, tourist, digital and other codes of the city, and their decoding can be carried out... ... 69—77 (in Russ.).
Shcherbinina, N. G., 2018. Features of positioning of the city as a brand in the digital age. ΠΡΑΞΗΜΑ. Problemy vizual'noi semiotiki [Praxema], 3...
Linguistic focus of territory branding
... presents a linguistic analysis of means of the territory management optimizing and of defining the role of linguistic means in the branding discourse. The material of the study is the number of texts (original and translated) in Russian, English and German placed on accessible Web-portals of different regions or on accessible official Web-portals of different touristic regions and cities. It was showed that the linguistic focus of territory branding should take into account communicative ...
