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Linguistic focus of territory branding
... Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. 1-st ed. Palgrave Macmillan, 2007.
16. Anholt S. Places: Identity, Image and Reputation. Palgrave Macmillan, 2009.
Mityagina V. A., Sidorova I. G.
branding, touristic branding discourse, positioning of a region, textual parameters
42-51
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The branding of design hotels and hostels: the role of verbal communication
Studying tourism branding as a process of communication requires a thorough analysis of both naming and ... ... of travellers. This study uses original English texts published on the websites of tourist destinations.
1. Анхолт С. Брендинг: дорога к мировому... ... Hotels AG, 2018.
Slesareva, A. A.
branding, positioning, naming, tourism, tourism discourse
45-54
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Media images of the Kaliningrad region in the structure of migration attitudes of millennials and the reform generation
....1016/j. tmp.2020.100662.
8. Afshardoost, M., Eshaghi, M. 2020, Destination image and tourist behavioral intentions: a meta-analysis, Tourism Management, no. 81, p. 1—10... ... Nadeau, J., Olafsen, A. 2015, Country image evaluations and migration intentions, Place Branding and Public Diplomacy, no. 11, p. 293—308. doi:10.1057/pb.2015.8.
10. Gorshkov... .... 85—92 (in Russ.).
19. Helmer, E. 2017, Mutations of a modern myth: how changing discourses of migration, patriotism, and personhood shape migration narratives of foreign-language...
