Representation of the image of Kaliningrad in the names of guided city tours
... Tourist Destinations: An Analysis on the Example of Lithuanian Cities. In: Voobrazhaemaya territoriya: ot lokal'noi identichnosti do brenda [Imaginary Territory: From Local Identity to Brand]. Moscow, pp. 10—35 (in Russ.).
city image, place branding, tourist discourse, tour names, Kaliningrad
Beletskaya T.V.
157-170
10.5922/2225-5346-2022-4-11
Linguistic focus of territory branding
... Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. 1-st ed. Palgrave Macmillan, 2007.
16. Anholt S. Places: Identity, Image and Reputation. Palgrave Macmillan, 2009.
Mityagina V. A., Sidorova I. G.
branding, touristic branding discourse, positioning of a region, textual parameters
42-51
The branding of design hotels and hostels: the role of verbal communication
Studying tourism branding as a process of communication requires a thorough analysis of both naming and ... ... of travellers. This study uses original English texts published on the websites of tourist destinations.
1. Анхолт С. Брендинг: дорога к мировому... ... Hotels AG, 2018.
Slesareva, A. A.
branding, positioning, naming, tourism, tourism discourse
45-54
Cultural code of the city
... environment — the study of the cultural code of the city. In the contemporary academic discourse, the importance of studying the cultural code of the city is growing not so... ... coding is influenced by other features of the city, which form economic, culinary, tourist, digital and other codes of the city, and their decoding can be carried out... ... 69—77 (in Russ.).
Shcherbinina, N. G., 2018. Features of positioning of the city as a brand in the digital age. ΠΡΑΞΗΜΑ. Problemy vizual'noi semiotiki [Praxema], 3...
