Cooperation between Russia and the EU in the field of innovative development of tourism: the case of the Lithuania — Poland — Russia cross-border cooperation programme
... innovative tools: for instance, interactive network museums in developing innovative tourist attraction objects, e-marketing in introducing innovations in tourist product... ... the transition fr om a certain economic agent, the industry as a whole, or a tourist destination to a fundamentally new level in terms of tourist product presentation and... ..., Teixeira, A. A. C. 2011, The innovative behaviour of tourism firms, Economics and Management Research Projects: An International Journal, Vol. 1, no. 1, p. 25—35, available...
Representation of the image of Kaliningrad in the names of guided city tours
... represented in them. The name of the tour is a message sent by the tour operator to the addressee — the potential consumer of tourist services. This type of communication is not exclusively commercial; it has an indirect impact on the accomplishment of ... ... Brockhaus and Efron Encyclopaedic Dictionary]. St. Petersburg, XXIIa (44) (in Russ.).
Clark, I. D., 2009. Naming sites: Names as management tools in indigenous tourism sites — An Australian case study. Tourism Management, 30 (1), pp. 109—111.
Gavrilina,...
The branding of design hotels and hostels: the role of verbal communication
... algorithms that help to draw the attention of travellers. This study uses original English texts published on the websites of tourist destinations.
1. Анхолт С. Брендинг: дорога к мировому рынку. М., 2004.
2. Анхолт ... ... его символы / под ред. С. Н. Сиренко. М., 1997.
10. Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. 1st ed. Palgrave Macmillan, 2007.
11. Anholt S. Places: Identity, Image and Reputation....
Clustering and branding in the Baltic tourist destination
... world today has a special and very important role. It has often been noted that it influences the overall economic growth as well as social, cultural, educational well-being of each particular country. In this regard the new approaches in the tourism management become significant. Particular attention is paid to the promotion of cross-border tourism clusters that encourage mutual integration of the neighboring countries. Territory branding in this regard gains new perspectives for implementation.
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