Cooperation between Russia and the EU in the field of innovative development of tourism: the case of the Lithuania — Poland — Russia cross-border cooperation programme
... innovations in tourist product promotion, programmes of private- public partnership in the field of public regulation and tourism stimulation, etc. These technologies contribute to the transition fr om a certain economic agent, the industry as a whole, or a tourist destination to a fundamentally new level in terms of tourist product presentation and increase of competitiveness. The sources for innovations in tourism are both the providers and consumers of tourist services. In those regions wh ere tourism is considered ...
Representation of the image of Kaliningrad in the names of guided city tours
... content analysis of the names of Kaliningrad city tours and identifies the main distinctive features of the image of the city represented in them. The name of the tour is a message sent by the tour operator to the addressee — the potential consumer of tourist services. This type of communication is not exclusively commercial; it has an indirect impact on the accomplishment of a broader range of socially significant goals, first and foremost, the formation of a positive image of the city. The success ...
The branding of design hotels and hostels: the role of verbal communication
... perform a linguistic analysis of language means used in successful promotions of design hotels and cheap hostels and identify the algorithms that help to draw the attention of travellers. This study uses original English texts published on the websites of tourist destinations.
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Text localization as a task of translation
... Translation and Web Localization. Routledge. 233 p.
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The cluster approach in tourism development in the Kaliningrad region
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Korneevets V., Semyonova L.
tourism and hospitality industry, cluster approach, regional tourism infrastructure, tourist destination
153-159
Clustering and branding in the Baltic tourist destination
The development of international tourism in the world today has a special and very important role. It has often been noted that it influences the overall economic growth as well as social, cultural, educational well-being of each particular country. In this regard the new approaches in the tourism management become significant. Particular attention is paid to the promotion of cross-border tourism clusters that encourage mutual integration of the neighboring countries. Territory branding in this regard...
