Discursive features of Russian gender-oriented advertisements
... 1984. Vol. 1 : Language as Social Semiotics. P. 105—162.
11. Tillner G. Masculinity and Xenophobia: The Identity of Dominance // Masculinity and male roles in the perspective of a culture of peace. Oslo, 1997. P. 43—62.
gender, advertisement, textual metadiscourse, inter-personal metadiscourse, communicative strategy, concept, frame, gender stereotype
Ermakovich S.
36-46
Conceptualizing emotions through discourse: a pragmatic view on the reader's interest
....org/10.1023/
A:1016667621114.
Hidi, S. and Baird, B., 1988. Strategies for increasing text-based interest and students’ recall of expository texts. Reading Research Quarterly, 23 (4), pp. 465—483,
https://doi.org/10.2307/747644
.
Hoey, M., 2001. Textual Interaction. London.
Hyland, K., 2005. Metadiscourse: Exploring Interaction in Writing. London, N. Y.
Hyland, K., 2014. Dialogue, community and persuasion in research writing. In: L. Gil-Salom and C. Soler-Monreal, eds. Dialogicity in Written Specialised Genres. Amsterdam, Philadelphia,...