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The paper analyzes the advantages of the CRM system when it is used in the activities of retail stores. Seven main advantages were identified through a systematic analysis. The analysis of the requirements for the CRM system im­plemented in the retail enterprise is performed. According to these require­ments, it is possible to select the system ...

... development of the study area. The SPARK-Interfax database aids in clarifying relationships between spatial elements of the agglomeration (its core and satellites) in the distribution of revenues of economic agents. Data on the location of the largest retail stores — shopping malls and hypermarkets — are used to identify the main centres of commerce in the Saint Petersburg agglomeration. A map chart has been drawn using 2GIS and Yandex Maps geoinformation services. An important step in agglomeration analysis ...

... structure’s economic activity under the conditions of geographic broadening of the network interaction scope. The author offers methods of town selection in the process of planning and development of network entrepreneurial structures in terms of locating new retail outlets of chain stores. Болычев О. Н. Этапы развития и стратегическое планирование торговой сети «Вестер» // Актуальные исследования пространственной ...

... 1. 22. Szulanski G. Exploring Internal Stickiness: Impediments to the Transfer of Best Practice Within the Firm // Strategic Management Journal 17 (Special Issue Winter). 1996. 23. Hurt M., Hurt S. Transfer of managerial practices by French food retailers to operations in Poland // The Academy of Management Executive. 2000. Vol. 19, № 2. 24. Wang S., Noe R. A. Knowledge sharing: A review & directions for future research // Human Resource Management Review. 2010. Vol. 20, № 2. 25. Teece ...