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• Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg

  ... article defines the concept of key regional stakeholders and identifies them. The proposed target audience (stakeholder group) model for a place branding policy is tested on the case of Saint Petersburg. The authors show that each target audience of place marketing requires an individual policy. This is explained by the fact that each group enjoys its unique features that should be taken into account when creating and transmitting messages. 1. Scarlet Sails "recognized the best urban event in Europe,...

• The institutional concept of territory marketing management

  ... 2009. 8. Kotler F., Haider D., Rein I. Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. New - York : The Free Press , 1993. Yuldashеva O. U., Mescheryakov T. V. . territory marketing, geomarketing, place marketing, institutional concept of territory marketing 10-17

• Linguo semiotics of the city: cross cultural dimension of place branding

  Place marketing and regional branding play an important role in contemporary global interactions. This research attempts to study the urban spatial linguosemiotic potential influencing city brands from the crosscultural viewpoint. The author aims to determine ...

• Platform Markets: Their Place in the Theory of Mesoeconomic System: Development and a Challenge to Spatial Studies

  Over the past three decades, researchers across different disciplines have paid close attention to the development of platform markets — an emergent long-term trend in economic policy. I consider platform markets as institutional and technological systems. Platforms create systems of rules and mechanisms that stimulate agents to adopt, maintain, and improve standards disseminated ...

• The dynamics of the world market of gold and the current geo­political processes. Part 2. The analysis of behaviour patterns of the main gold market participants

  ... under the influence of short-term geopolitical impulses. The au­thor puts forward a hypothesis that different impulses of geopolitical process­es, their frequency and the level of manifestation influence differently the dy­namics of the world gold market. These factors determine the movement and distribution of gold reserves in different geographical places, ‘safe havens’, and can lead to an increase the number of gold bars, futures contracts or, on the contrary, to get rid of them. They can determine the fluctuations of the world price of gold. The author substantiates the idea that short-term ...

• The Baltics in the Geography of the Largest Transnational Corporations of Europe

  ..., foreign-investment-driven alternative to the more familiar political map. To this end, the author studies the geographical place of the Baltics in the documentation of transnational corporations. The research database consists of financial reports and ... ... with “Europe” (with or without Russia and Turkey). However, in some cases the Baltic States are clustered u nder “home market” (as is the case with some Swedish companies), “former Soviet Union” (some Russian companies), “Northern Europe ...

• On the situation of crimes related to drug trafficking in the Socialist Republic of Vietnam

  ... So­cialist Republic of Vietnam (SRV) in all spheres of life, including politics, economy, culture, etc., to create and develop market economy and the rule of law in the country. High crime rate poses a significant danger to the state. Drug trafficking is ... ... author analyses the dynamics of drug-related crime rate in Vietnam. Special attention is paid to the concepts of the situation, place and time of crime. The author gives his definition of these im­portant concepts and identifies the most typical places,...

• Baltic Studies in 2017

  ... increasingly seeking new areas and forms of cooperation with St. Petersburg. In this study, I consider the historical connections between the Kaliningrad region (once, part of East Prussia) and Saint Petersburg in terms of infrastructure, logistics, marketing, production, human resources, recreation, research, and education. I place emphasis on the dependence of the Kaliningrad region on Russia’s ‘hub’ in the Baltic. With a reference to the Framework for a Strategy for Russia’s Spatial Development until 2030, I stress the need for a closer collaboration between Saint ...

• The role of International trade in improving the competitiveness of Saint Petersburg

  ... regional competitiveness, for regional authorities, and the business community. 1. Anholt, S. 2007, Competitive Identity. The New Brand Management for Nations. Cities and regions, London, 128 p. 2. Avraham, E., Ketter, E. 2007, Media Strategies for marketing place in crisis improving the image of cities, countries and tourism destinations, Oxford, 231 p. 3. Bergman, E. M., Feser, E. J. 1999, Cluster Morphology of Regions: Analytic Options. In: Bergman, E. M., Feser, E. J. Industrial and Regional Clusters: ...

• The Factors, Formats, and Avenues of Cooperation between St. Petersburg and the Kaliningrad Region in Today’s Eurasian Geo-Economic Context

  ... increasingly seeking new areas and forms of cooperation with St. Petersburg. In this study, I consider the historical connections between the Kaliningrad region (once, part of East Prussia) and Saint Petersburg in terms of infrastructure, logistics, marketing, production, human resources, recreation, research, and education. I place emphasis on the dependence of the Kaliningrad region on Russia’s ‘hub’ in the Baltic. With a reference to the Framework for a Strategy for Russia’s Spatial Development until 2030, I stress the need for a closer collaboration between Saint ...

• International Migration in the Periods of Transition and Crisis: the Case of Latvia

  ... P. 125—147. 14. Hazans M., Philips K. The Post-Enlargement Migration Experience in the Baltic Labor Markets // EU Labor Markets After Post-Enlargement / eds. M. Kahanec,K. F. Zimmermann. Berlin; Heidelberg, 2010. P. 255—304. 15. Krišjāne Z.... ... Rethinking Labour Migration Channels: the Experience of Latvia from EU Accession to Economic Recession // Population,Space and Place. 2013. Vol. 19, № 6. P. 688—702. 21. Rethinking Transnationalism. The Meso-link of organisations / ed. L. Pries.L....

• The branding of design hotels and hostels: the role of verbal communication

  ... audience and ensures the smooth functioning of visual and verbal channels to create a bright and unified image in the world market. In this article, I perform a linguistic analysis of language means used in successful promotions of design hotels and ... ... Competitive Identity: The New Brand Management for Na­tions, Cities and Regions. 1st ed. Palgrave Macmillan, 2007. 11. Anholt S. Places: Identity, Image and Reputation. Pal­grave Macmillan, 2009. 12. The Design Hotels ™ Book. Design Hotels AG, 2018....

• How translations are willed into existence

  ... side. The push mode, in con­trast, can be exemplified by a company that decides to localise its website to cater for foreign markets. Here the decisions to make translation happen are mostly located on the source side. The shuffle mode corresponds to ... ... the target side, but straddles the semiotic barriers or folds that make acts of translating possible or necessary in the first place. The discussion affirms the status of translators as active players, or agents, of communi­cation. If it is true that in ...

• Russia’s North-West Borders: Tourism Resource Potential

  ... regionalnoy integracii na mirovoy turistskiy rynok [Tourist regional studies: the impact of regional integration on the world tourist market], Moscow, p. 176. (in Russ.) 4. Great wall of Chine, 2015, Nauka i tekhnika, available at: https://vseonauke.com/694943385069554132/velikaya-kitajskaya-stena/ ... ....uk/news/worldnews/centralamericaandthecaribbean/mexico/11536218/Mexican-town... (accessed 17.07.2016). 36. Panmunjom, The Only Place Where Tourists Can Get Shot, 2016, available at: http://www.amusingplanet.com/2013/01/panmunjom-only-place-where-tourists-can....

• Clusters in the institutional perspective: on the theory and methodology of local socioeconomic development

  ... as most successful mesoeconomic systems. At the same time, the author emphasizes that, in economies gravitating towards the market type of organisation, the development of mesoeconomic systems is closely connected to competition for innovative rent. ... ... and policy relevance in critical regional studies, Regional Studies, no. 33(9), p. 869—884. 30. Markusen, A. 1996, Sticky places in slippery space: a typology of industrial districts, Economic Geography,Vol. 72 (3), p. 293―313. 31. Martin, P., Mayer,...

• The boundaries of the territorial community

  ... accumulation of knowledge and firm competitiveness // Geografiska Annaler. 1996. № 78(2). P. 85—97. 63. Markusen A. Sticky places in slippery space: A typology of industrial districts // Economic Geography. 1996. № 72(3). P. 293—313. 64. Marshall ... ... Cambridge Journal of Economics. 1999. № 23. P. 127—150. 67. Parrilli M. D. The Competitiveness of Clusters in Globalized Markets: Implications for Regional Development. L., 2016. P. 142. 68. Plore M., Sabel C. The Second Industrial Divide: Possibilities ...

• Cross-Border Tourist Routes: The Potential of Russia’s North- West

  ... (accessed 27.01.2017). (in Russ.) 15. Belarus and Russia plan to create a 500-kilometer-long tourist route "to the reserved places Lakeland." The official website of the Embassy of the Republic of Belarus in the Russian Federation, available at: ... ... development of tourism in the monitoring of the Republic of Karelia and the development of the medium-term plan for scientific and marketing research in the sphere of tourism in the Republic of Karelia], 2016, Institute of Economics of Karelian Research Centre ...

• The effect of Covid-19 on labour migration in the CIS

  ..., p. 1—44. 23. Collyer, M., Düvell, F., Haas de, H. 2012, Critical Approaches to Transit Migration, Population, Space and Place, vol. 18, no. 4, p. 407—414. 24. Spencer, S. 2011, The Migration Debate. University of Bristol, The Policy Press. 25. ... ....org/10.5922/1994-5280-2020-2-1 (in Russ.). 40. Gimpelson, V., Kapelyushnikov, R. 2020, “Covidization” of the Russian labor market, Econs, available at: https://econs.online/articles/opinions/kovidizatsiya-rossiyskogo-rynka-truda/ (accessed 11.09.2020) ...