The use of artificial intelligence to visualize architectural style as a branding element
Artificial intelligence (AI) technologies are increasingly contributing to hotel branding initiatives within the hospitality industry. This study investigates the potential applications of AI in the hospitality sector, using the hotel services industry as a case study. A generative AI chatbot (ChatGPT 4, YandexGPT 2) was employed to model hotel branding based on a set of predefined parameters, focusing on two historic districts of Kaliningrad. The results indicate that the architectural ...
The methodology of cluster formation and its testing in the Kaliningrad hotel market
... article considers the method of cluster formation through applying the principles of hierarchical cluster analysis of multidimensional statistical data of factors affecting the competitive advantages of hotel firms and its testing in the Kaliningrad hotel services market. The authors identify the clusters in the Kaliningrad hotel services market and describe the objects most involved in competition, as well as the objects potentially possessing both similar and unique factors affecting their competitive ...
The capacity of Kaliningrad hotel services market
This article analyses Kaliningrad hotel market through examining the level of incoming tourism in 2000–2010. The authors calculate the critical
zone of hotel room availability in Kaliningrad and the maximum number of tourists that can be accommodated in the city
1.
Вавилова ...
Influence of ecological changes on hospitality industry technologies
... changes introduced into the technological processes of hotel enterprises, as well as the practices of eco-certification. The authors highlight some benefits, including economic ones, from the introduction of waste reduction and recycling programs in hotels. Green activities in the post-coronavirus period, due to growing demand for more environmentally friendly services, is seen as the one of primary importance. The article shares the analytical results of the Russian experience in hotel resource saving management. Waste disposal programs should be implemented in a comprehensive manner though environmental initiatives ...
Prospects of the resort tax in Russia
....org/events/policy/regulation-and-taxation/tourist-taxes
(дата обращения: 27.01.2017).
24. Mairie de Paris: rapport d’activité des services 2012. URL:
http://pages
. nxtbook.com/fr/newpress/mairie-de-paris/Aparis_43Ete_2012 /offline/mairie-de-paris_Aparis_43-Ete_2012.... ....be/2014-jaarrekening-boekdeel-1pdf
(дата обращения: 27.01.2017).
Soldatova S., Tishchuk M.
resort tax, touristic fee, hotel tax, budgetary efficiency, touristic tax
52-60
