The orientation function of a newspaper headline as a key component of its pragmatics
The orientation function of newspaper headlines is considered as one of its major pragmatic properties. Special attention is paid to analysing verbal and non-verbal means of headline implementation of headlines that significantly increase its pragmatic potential. The study is based on headlines of the Russian federal and regional press of 2010-2013.
1. Александрова А. И., Васильев С. Л. Роль экспликаторов ...
The implementation of interrogative imperative modality in the headlines of media texts: The case of news portals
Based on the texts from Russian news portals, this article considers the functional semantic and communicative pragmatic features of using structure representing interrogative imperative modality in the headlines. The author analyses the occurrence and typology of identified examples, as well as their functionality in the context of a headline’s communicative objectives.
1. Арутюнова Н. Д. Фактор адресата // Известия ...
Electric energy cooperation in the Baltic Sea region and the role of Russia in it
... stroitel'stva novoj atomnoj jelektrostancii v Litovskoj Respublike» [Resolution of the Seimas of December 18, 2012 Vilnius. «On the implementation of the results of the advisory (consultative) referendum on the construction of new nuclear power plant in Lithuania»],... ... and Markets — A way of increasing security of supply, available at: http://ec. europa. eu/commission_2010—2014/oettinger /headlines/speeches/2012/10/doc/20121031_eurelectric. pdf (accessed 2 April 2013).
Zverev Yuri
10.5922/2079-8555-2013-2-7
66-77
...
The prospects of entrepreneurship in the formation of new hi-tech markets in the Baltic Sea region
... an analytical review of the prospects for the formation of new hi-tech markets in the Baltic Sea region with the participation of small and medium businesses. In view of the essential features of entrepreneurship, its prospects in the development and implementation of innovations seem to be quite attractive. However, in the current economic context, growth requires special measures. The authors analyse the measures taken by the European Union and individual countries in order to strengthen the participation ...
