Discursive features of Russian gender-oriented advertisements
... the advertising message. Two advertisements for the same good aimed at women and men were chosen for a semiotic analysis. The analysis identified the verbal and nonverbal means of exposing implicit messages reflecting gender relations and reinforcing gender stereotypes, as well as the presence of complimentary relations between different elements of the advertising message.
1. Гак В. Г. Антиципация // Лингвистический энциклопедический сло-варь. М.,...
Cultural discrepancy within Russian-speaking community in Israel
... conducted on the material of the free association test and blogs of the Russian Israelis. The association test revealed cultural stereotypes of the Russian Israelis who did not write blogs. The ‘1990s wave’ immigrants revealed their deep connection to ... ....).
Remennick, L., 2018. Silent Mothers, Articulate Daughters: Two Generations of Russian Israeli Women Doing Jewishness and Gender.
Nashim: A Journal of Jewish Women’s Studies & Gender Issues,
32, pp. 58—76. doi: 10.2979/nashim.32.1.06.
Shustikova,...
Mental mapping of the border between Western and Eastern Europe: transforming conceptions
... and 2024 the border became clearer, for instance, Croatia was more rarely identified as an Eastern European state, and the Baltics were more rarely attached to Western Europe. More frequent travelers were inclined to provide a more detailed and less stereotype pattern of the border. The study revealed unexpected gender differences in answers: women were more likely to push the border of the Eastern Europe closer to Russia.
Zhirnova L.S., Kurbanov N.I., Tikhonov N.D.
Western Europe, Eastern Europe, mental mapping, border, constructivism
114-123
10.5922/vestnikhum-2024-4-10
Language means of creating an image of a Muslim woman in internet sports discourse
... resemiotization, which nature depends on the role identification of the participants in the narrative. For a narrator who promotes the values of Western society, the hijab in sports discourse is a lingo-cultural marker of emancipation and overcoming gender asymmetry. For Muslim women athletes, the hijab becomes a means of demonstrating their cultural identity and a way to prove the value of their own ethnic and religious traditions.
Strelchuk E. N., Shakak Kh. H. M.
a Muslim woman, ethnic stereotype, linguo-cultural stereotypes, Internet sports discourse, the hijab
45-55
