The layered approach to assessing marketing effectiveness
In the framework of the research problem of increasing the effectiveness of marketing activities, the authors describe a layered approach to assessing marketing effectiveness with the use of a balanced scorecard system, as well as the results of its practical application in the case of large industrial enterprises of the Kaliningrad region. The article presents the authors’ layered system of models of development of an information base for assessing marketing ...
Ensuring the proportional development of the strategic areas of coastal specialisation
... presents proposals to ensure a balanced development of the strategic areas of regional specialization based on managerial decisionmaking in the conditions of the system uncertainty of integrated coastal interaction. To this end, it is suggested that a balanced scorecard system identifying the possibility of aligning such decisions and maintaining the synergy effect in the chosen directions of prospective ratio development is applied.
1. Теория систем и системный анализ в управлении ...
