Gender studies in Russian linguistics
....ru/slovo/psihologicheskiij-slovar/obrazjy-muzhchinjy-i-zhenshinjy-vjazjykovom-soznanii/223529
(дата обращения: 10.07.2014).
gender, Russian language, communication style, grammatical gender, biological determinism, Lexis, linguistic consciousness
Ermakovich S.
33-38
Discursive features of Russian gender-oriented advertisements
... Identity of Dominance // Masculinity and male roles in the perspective of a culture of peace. Oslo, 1997. P. 43—62.
gender, advertisement, textual metadiscourse, inter-personal metadiscourse, communicative strategy, concept, frame, gender stereotype
Ermakovich S.
36-46
