Typographic landscape in urban space: a sociolinguistic approach
... integral part of the social context in which it is perceived as typical and able to generate particular socially loaded meanings. This research is in line with contemporary social semiotics, interactional linguistics, and discourse studies and is based on typographic meaning as a key notion providing the basis for social actors’ ideological ascriptions. Typography and typographic meaning formation are discussed within modern Russian urban space. It is argued that urban area enables addressing agency and interaction ...
