Linguistic focus of territory branding
... Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. 1-st ed. Palgrave Macmillan, 2007.
16. Anholt S. Places: Identity, Image and Reputation. Palgrave Macmillan, 2009.
Mityagina V. A., Sidorova I. G.
branding, touristic branding discourse, positioning of a region, textual parameters
42-51
