Clustering and branding in the Baltic tourist destination
... the overall economic growth as well as social, cultural, educational well-being of each particular country. In this regard the new approaches in the tourism management become significant. Particular attention is paid to the promotion of cross-border tourism clusters that encourage mutual integration of the neighboring countries. Territory branding in this regard gains new perspectives for implementation.
1. Балтийское море в Германии. URL:
http://www.chaika.ru/lands/nat/13/
(дата ...