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naming, branding, positioning of a region, textual parameters, cross cultural approach.
31-38
Linguistic focus of territory branding
... Management for Nations, Cities and Regions. 1-st ed. Palgrave Macmillan, 2007.
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Mityagina V. A., Sidorova I. G.
branding, touristic branding discourse, positioning of a region, textual parameters
42-51
