Social advertising in the modern communicative space: the experience of the Kaliningrad region
Social advertising, which is growing fast nowadays, gives rise to a number of issues relating to its efficiency and impact on the audience. The author focuses on the current problems faced by social advertising in the Kaliningrad region and demonstrates a lack ...
The imperative as an expressive means of impact in Russian and English advertisements
The article is devoted to the function of imperative constructions as the means of impact in Russian and English social advertisements. It also deals with comparative analysis of imperative in the Russian and English languages and their cultural differences.
1. Вежбицкая А. В. Сопоставление культур через посредство лексики ...
