Social media interfaces as a representation of cultural meanings
A problem of the growing popularity of cross-cultural social media studies is the lack of discrimination between the effects of user characteristics and those of the architecture of a virtual platform interface. This makes the detected cultural differences unreliable. A way to solve this problem is a comparative ...
Borrowing inter-cultural concepts in the context of mass media and social networks synthesis
... cultures and to search the most significant linguistic associations in German-speaking media in order to identify the valuable of the new concepts.
Vaganova E.Yu., Kofanova G.P.
concept borrowing, neologisms, occasional neologisms, manipulation, social media, media
Features of an addressee as an element of communicative interaction in social media
Based on «VKontakte», «YouTube», «Facebook» social media services, this article considers the main features of the reciever as a structural element of the communicative interaction comparing to the standard media.
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Lexical means to express an author’s opinion in popular science groups on the VKontakte social network
... средств массовой информации : дис. ... канд. филол. наук. Киров, 2015.
9. Попов А. В. Блоги. Новая сфера влияния. М., 2008.
10. Aichner T. Measuring the degree of corporate social media use // International Journal of Market Research. 2015. № 57 (2). P. 257—275.
social media, mass communication, receiver and communicator, change of communicative roles, evaluative lexis, functional styles of Russian language