Peculiarities of the political media discourse as a factor in forming reputational capital of the heads of subjects of the Russian Federation (by the example of the Central Federal District regions)
The article examines the influence of the political media discourse of regional leaders on the formation of their reputational capital within a centralized political system. Using the example of the subjects of the Central Federal District, the authors analyze the relationship between the content of governors’ public speeches and their public perception. The study is based ...