Peculiarities of the political media discourse as a factor in forming reputational capital of the heads of subjects of the Russian Federation (by the example of the Central Federal District regions)
... Excessive orientation toward the federal agenda, on the contrary, often leads to a decline in reputational indicators. The proposed methodology for analyzing media discourse can serve as a tool for assessing the effectiveness of communication strategies of regional elites. The study emphasizes the importance of a balanced approach that takes into account the specific characteristics of territories in shaping the public image of political authority.
Lavrikova A.A., Teteruk D.S.
political media discourse,...
