Cross-border Cooperation as a Mechanism of Regional Marketing in the Baltic Region
.... F. The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model // Journal of Service Research. 2004. 6 (4). Р. 324—335.
Davidov Denis, Chekalina Tatyana
cross-border cooperation, cross-border regionalisation, Euroregion, regional brand, Baltic Sea Region
46-51
10.5922/2079-8555-2009-2-6
