Means to express appeal in the public service announcement discourse in the Russian, German, and English languages
This article considers the means to express appeal in public service announcements in the Russian, German, and English languages. Attention is paid to the characteristic features of appeal as a directive speech act. The comparative aspect of research makes it possible to identify both similarities and differences in using ...
Peripheral means to express incentive modality in the public service announcement discourse
Public service announcements attract attention to social problems and encourage the general public to solve them, which requires influencing the recipient using speech methods. The means to exert such influence create a functional and semantic field. The authors focus ...
