The question "Who am I? / What am I?" as a marker of identity search
The article is devoted to the questions "Who am I? What am I?", which have been actively spreading in the Russian language since the end of the 18th — beginning of the 19th century, both in poetry and prose. As a linguistic means of self-presentation and self-identification, questions are used in situations that encourage a person to reflect on their place in society and their own rank feelings. The very fact of using the rhetorical questions "Who am I? What am I?" excludes...
Social media interfaces as a representation of cultural meanings
A problem of the growing popularity of cross-cultural social media studies is the lack of discrimination between the effects of user characteristics and those of the architecture of a virtual platform interface. This makes the detected cultural differences unreliable. A way to solve this problem is a comparative study of social media interfaces only, seeking to identify the culturally constituted meanings embedded in the design of virtual platforms. These meanings are employed in the users’ virtual...
Company history as a subgenre of the corporate website
A corporate website serves as a current business channel for presentation in Internet communication. The aim of this study is to determine the genre status and identify genre features of the “Company History” subsection on the corporate website. It has been established that the corporate website is a hypergenre,...
