Social media interfaces as a representation of cultural meanings
A problem of the growing popularity of cross-cultural social media studies is the lack of discrimination between the effects of user characteristics and those of the architecture of a virtual platform interface. This makes the detected cultural differences unreliable. A way to solve this problem is a comparative study of social media interfaces only, seeking to identify the culturally constituted meanings embedded in the design of virtual platforms. These meanings are employed in the users’ virtual...
Company history as a subgenre of the corporate website
A corporate website serves as a current business channel for presentation in Internet communication. The aim of this study is to determine the genre status and identify genre features of the “Company History” subsection on the corporate website. It has been established that the corporate website is a hypergenre,...
