Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg
Regional brands have become a valuable intangible asset and a crucial competitive resource for forging partnerships. An effective place branding policy is impossible without a precise understanding of the interests of stakeholder groups. It is essential to realize that each region is unique in its own way. Territories differ in the structure of stakeholders, their influence on regional ...
Representation of the image of Kaliningrad in the names of guided city tours
... Experience, Problems, Prospects]. Ekaterinburg, pp. 135—142 (in Russ.).
Prokhodskaya, M., 2019. The Problem of Finding the Meaning of the Concept "City". Gumanitarnyi aktsent [Humanitarian accent], 2, pp. 52—56 (in Russ.).
Rodkin, P., 2018. Place Branding: The Problem of Representation and Brand-Identification. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 12 (4), pp. 25—34 (in Russ.).
Santos, P. M., 2019. Tourism and the critical cosmopolitanism imagination: ...