Marketing analysis of the preferences buyers in the retail segment pharmaceutical business old-industrial region
... leads to the struggle for each customer, who is becoming increasingly demanding when it comes to the quality of medicines and medical services. The article identifies the main problems and factors affecting the development of the retail segment of the pharmaceutical business of the old industrial region. The author offers a methodology of the assessment of consumer preferences and presents the results of marketing analysis of customer preferences in the retail segment of the pharmaceutical business of the Kemerovo ...
