Inequality among residents and enterprises in the Latvian online market of digital marketing
... traditional barriers in business and communication, many Latvian residents and enterprises still lack access to digital marketing tools and the advantages they offer. This article aims to analyze inequality among residents and enterprises in the Latvian online market of digital marketing. The conceptual basis of the study is the technology acceptance model (TAM), the theory of digital divide and the resource approach based on the theory of social fields. For dynamic analysis of statistical data, the con(di)vergence ...
