Investment attractiveness of Russian enterprises from the perpsective of transnational corporations
... a number of stereotypes regarding the investment attractiveness of Russian enterprises. Local companies often do not see any development prospects in Russia and complain at the unsatisfactory local institutional environment. However, the activity of multinational corporations (MNCs) in Russia serves as a clear evidence of its potential attractiveness as one of the BRICS markets (the so called "21st century markets"). This article discusses the activities of MNCs aimed to increase market representation ...
