Time synaesthesia in W. Shakespeare’s texts: the semantics and pragmatics of colour
The article analyzes the features of synesthetic conceptualization of time through the prism of the category of color, based on the works of W. Shakespeare. It is demonstrated that color, not being an independent entity but a quality, acquires in the space of the literary text additional metonymically conditioned meanings through its correlation with the phenomena of existence, in some cases rising to the level of value-laden symbolic co-meanings. The semantics and pragmatics of each color that...
Hieroglyphic sign weakening mechanisms
This article is the study of the Chinese characters through the semiotic weakening law. The hieroglyphic sign shapes the Chinese linguistic and cultural domain following the unique algorithm to code information. However, the linear principle of the Indo-European semiotics can hardly be applied to the Chinese semiotics with the hieroglyph sign at its heart. This makes the problem of the research obvious, that is to study cognitive processes that underlie the formation of the Chinese characters. The...
