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... information transfer in time and space. Following the scientific ideas of the evolutionary biologist Richard Dawkins, the author draws a parallel between ideas and the evolution of genes. Such a parallel is represented by a cultural replicator — the meme, which affects the preservation of an individual’s ideas. The process of copying and transferring non-genetic information in time and space is never perfect. Mutations occur in replicator populations. The imperfect linguocultural transfer has contributed ...

This article addresses the memento mori genre in the German literature if the 11th-12th centuries. The works in this genre present a literary expression of the category of reminder of mortality. It is close to the sermon calling for repentance. The typical texts by Heinrich von Melk include lamentations about the deceitfulness of the world, the brevity and vanity of earthly life, a reminder of the Last Judgement, and a prayer to God. Heinrich von Melk’s memento mori contain criticism of emerging...

This author considers the intergenerational transmission of the idea of myth in the framework of the cultural-historical dichotomy "communication-transfer", examining it from the point of views of the unit of cultural inheritance (meme). The author notes that for an individual, the most interesting memes are capable of transmitting information from a tradition to a tradition, from a generation to a generation, whereas the least attractive myths exist at the moment of communication ...

The authors study the process of semiotic hybridisation in internet memes, which are a popular internet communication phenomenon. The relevance of the topic is conditioned by the lack of academic research into multimodal features of internet memes. The aim of the research work is to analyse the process of semiotic hybridisation ...

... relationship between the category of image and a number of similar concepts. In particular, the definitions of the category of symbol (by S. S. Averintsev and Yu. M. Lotman), the category of myth (in the interpretation of R. Barthes) and the concept of meme (by R. Dawkins) are analysed and juxtaposed with the notion of image. Averintsev, S., 2006. Artistic symbol. In: Sobranie sochinenii [Collected Works]. Kiev. pp. 386—394 (in Russ.). Bart, R., 1989. Myth today. In: Izbrannye raboty: Semiotika: ...