The evolution of the essence of the concept of “business efficiency” and its features in the regional media business
This article classifies the concept of "business efficiency", which have been used by economic scholars for a long time. The innovative component of this work lies in the authors’ definition of media business efficiency alongside the identification of the primary goal of media company management in today’s Russia. The article offers a classification of methods of identifying different types of efficiency of media structures.
1. Бабань Ю....
