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Despite the widespread adoption of digital technologies and their potential to break down traditional barriers in business and communication, many Latvian residents and enterprises still lack access to digital marketing tools and the advantages they offer. This article aims to analyze inequality among residents and enterprises in the Latvian online market of digital marketing. The conceptual basis of the study is the technology acceptance model (TAM), the theory ...

The Covid-19 pandemic, which has swept across the globe, is a serious challenge to the Russian labour market. This article examines the consequences of Covid-19 for Russia’s Kaliningrad exclave and how its territorially isolated and lockdown-affected small labour market responds to drastic changes in employment, income, and consumption. Another question ...

..., and enhanced prospects for forging rational economic relationships [2]. When specifying the benefits of cooperative forms of management, researchers tend to focus on factors contributing to competitiveness, such as cost reduction through a unified marketing strategy, purchasing raw materials in large batches, joint deliveries and a diversified assortment policy [3]. Analysis of the literature sheds light on the essence of cooperative forms of management by distinguishing them from traditional entrepreneurial ...

... article defines the concept of key regional stakeholders and identifies them. The proposed target audience (stakeholder group) model for a place branding policy is tested on the case of Saint Petersburg. The authors show that each target audience of place marketing requires an individual policy. This is explained by the fact that each group enjoys its unique features that should be taken into account when creating and transmitting messages. 1. Scarlet Sails "recognized the best urban event in Europe,...

The article is devoted to the analysis of the behaviour of bidders in the global gold market affected by short-term and medium-term geopolitical dis­turbances. The direction, volume, speed and time range of investments in gold are determined depending on the nature of geopolitical threats. Based on non-economic factors, the author reveals ...

In the framework of the research problem of increasing the effectiveness of marketing activities, the authors describe a layered approach to assessing marketing effectiveness with the use of a balanced scorecard system, as well as the results of its practical application in the case of large industrial enterprises of the Kaliningrad ...

This article analyses the institutional concept of territory marketing. The authors suggest considering institutional environment as the key factor of territory management and the minimization of the transaction costs as the objective of territory management. The authors substantiate the cybernetic and synergetic ...

... closing of the Ignalina NPP (Lithuania), which used to be the primary energy source for the three Baltic States. The article examines key projects of the construction of new international power transmission lines in the framework of the Baltic Energy Market Interconnection Plan (BEMIP) and the prospects of the Visaginas NPP (Lithuania) in solving energy problems of the Baltic States. The author analyses Russia’s role in the electric energy market and focuses on a possible increase of the country’s ...

Reforms of natural monopolies need clear delineations between the industries where market mechanisms contribute to social welfare and those where the costs of a transition to a market economy outweigh the benefits. In this article, we emphasise the difficulty of finding the optimum modes of governance within industries as a whole. Using ...

A non-linear change process is a specific feature of a poorly regulated market economy. However, many researchers have shown that different economic sectors do not respond to market cycles in a similar way. Regional economic systems are a combination of many sectors, therefore a hypothesis about the correlation between the ...

Over the past three decades, researchers across different disciplines have paid close attention to the development of platform markets — an emergent long-term trend in economic policy. I consider platform markets as institutional and technological systems. Platforms create systems of rules and mechanisms that stimulate agents to adopt, maintain, and improve standards disseminated ...

The article explores important changes in the EU energy structure and legislation. The authors examine the main stages of the creation of a common energy market in the EU. They analyse recent actions taken by the European Commission and the Court of Justice of the EU against its member states and energy monopolists who directly or indirectly breach the rules of competition in the energy sector. The authors ...

... circumstance, EU leaders and energy structures took a number of organizational measures aimed, on the one hand, at an increase in energy independence of new members of the EU and, on the other hand, at taking into account the recent trends in the energy market development. The research shows that most of the initiatives do not take into account the perspective and interests of Russia, which has a strong presence in the energy market. The analysis conducted will help the assessment of prospects of further ...

The advancement of information technology and the digital economy pose a challenge that calls for developing specific legal approaches to comprehend phenomena such as marketplaces. This article reviews the stances adopted by Russian and international legislators regarding the understanding of marketplaces. It is shown that legislators apply a similar legal regulation logic and consider marketplaces as subjects in a legal relationship, defining them based on a set of distinctive traits. Some lawmakers...

... age) in an online survey of respondents in 2016. The results of the study were processed using the Statistika program. The transformation of social and economic processes in the world, Europe and the post- Soviet space has led to changes in the labor market of young people, which are objective and subjective, contradictory, which continue to this day. It is established that the behavioral rationalism of young people (labor mobility, vocational education, etc.) in the regional labor market is combined ...

... article is devoted to the phenomenon of a money surrogate, introduced in the form of a bitcoin, a popular cryptocurrency. The purpose of the research is to study the influence of the price-per-unit value of the cryptocurrency on the indicator of the market capitalization of the bitcoin cryptocurrency through correlation-regression analysis. As a result of the research, the author becomes the first to prove the direct dependence of the mentioned indicators, namely, a strong relationship between the ...

... elements of government regulation and social reproduction on the international scale. The author examines the key elements and stages of economic integration. These stages assume a number of consecutive forms: free trade zone, customs union, common market, complete economic integration, and economic union. The article shows that the transition occurs from the lowest to the highest stages — from the processes of integration involving, firstly, trade market and then capital and labour markets to ...

The article offers an analytical review of the prospects for the formation of new hi-tech markets in the Baltic Sea region with the participation of small and medium businesses. In view of the essential features of entrepreneurship, its prospects in the development and implementation of innovations seem to be quite attractive. However, in ...