Key problems of the preparedness of marketers to the new challen¬ges of digital communications era and their impact on a company’s performance
... вирусный маркетинг для непосредственного контакта с покупателем / пер. с англ. [В. Апанасик, Г. Огибин]. 2-е изд. М., 2011.
Kubina N
functions of marketing department, main challenges of the digital age, marketing investment profitability, key competencies of marketing specialists, marketing performance assessment.
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