Lexical means to express an author’s opinion in popular science groups on the VKontakte social network
... T. Measuring the degree of corporate social media use // International Journal of Market Research. 2015. № 57 (2). P. 257—275.
social media, mass communication, receiver and communicator, change of communicative roles, evaluative lexis, functional styles of Russian language
Evaluative lexis as a component of subjective modality in the Russian handwritten newspaper Vesti-kuranty
Based on the materials of the handwritten Vesti-Kuranty newspaper, this article analyses the functional significance of evaluative lexis — adjective, adverbs, and nouns with subjective modal meanings conveying expressive emotional reactions of the author of a newspaper text to the described histori-cal events, as well as the temper and actions of its participants.
1. Арутюнова ...
Feminization of lexical changes as a problem of gender linguistics
... немецкого языка // Вестник МГГУ им. М. А. Шолохова. 2010. № 2. Сер. «Филологические науки». С. 82—87.
Shemchuk Y. M., Andreeva A. V.
gender, gender linguistics, the French language, lexis, feminization, feminism, neologism, metaphor.
Historical realia in teaching Russian as a foreign language
... historical identity of the country of the target language. Realia make it possible to reconstruct selected aspects of the national character and study the axiology of modern native speakers. The analysis of non-equivalent, background and connotative lexis in the course of language acquisition stimulates reflection on extralinguistic (historical) information and thus contributes to cultural competences.
1. Vereshchagin, E. M., Kostomarov, V. G., 1990. Yazyk i kul'tura: Lingvostranovedenie v prepodavanii ...