Peculiarities of the political media discourse as a factor in forming reputational capital of the heads of subjects of the Russian Federation (by the example of the Central Federal District regions)
... study is based on a content analysis of materials from federal mass media and social networks, which made it possible to identify various strategies of media communication employed by regional leaders. It is established that formal alignment with the information agenda of the federal center is not a sufficient condition for building positive reputational capital. The key finding of the research indicates that governors who combine moderate adherence to nationwide themes with active engagement in solving local ...
