Peripheral means to express incentive modality in the public service announcement discourse
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public service announcement, discourse, speech influence, incentive, incentive modality
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modality, author’s modality, the meanings of incentive modality, genre specific of the Old Russian texts, testament
12-18
Means to express appeal in the public service announcement discourse in the Russian, German, and English languages
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public service announcement, discourse, incentive, appeal, imperative
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