Multimodal text as a means of political identification: an analysis of the Russian blogosphere
... addresser is encoded and expressed in the information product. The analysis results in a typology of multimodal texts, classified into three types based on their political identity and intended purpose. The first type comprises blogs that have a clear ideological basis that marks the political identity of the producer, with a ‘concentrated’ multimodal text. The second type includes blogs that do not reflect the author's political identity, with an ‘amorphous’ multimodal text intended for political ...
Comparative analysis of the program guidelines of the Communist Party of the Russian Federation and the Party “Communists of Russia” in terms of ideological differences
The article presents a comparative analysis of the policy documents of two contemporary communist parties in Russia — the Communist Party of the Russian Federation (CPRF) and the Communists of Russia. The study aims to identify the fundamental ideological differences between these political actors in their understanding of the theoretical foundations and practical tasks of the communist movement at the present stage. The methodological basis of the research consists of a comparative analysis ...
What is good: to the history of evaluative adjectives in the language of the early Soviet period
... standards. The first part of the article analyzes the role of the adjective ‘good’ as a universal rhetorical tool used to create an optimistic image of socialist reality. This word gradually loses its subjective evaluative value, turning into a standard ideological stamp symbolizing positivity and conformity to socialist norms. The second section discusses the reinterpretation of the concept of a good person and the emergence of the opposition between a good person and a good communist, where the former ...
