The Image of the World Revealed In Words: Ludwig Wittgenstein and The Iсonic Semiotics
The article discusses an alternative version of semiotics in which the process of semiosis is based not on metonymic symbolization (substitution), when one entity stands for another, but on the metaphorical (iconic) representation. The author suggests considering iconicity as a basis for relating the signifier and the signified. This relation is understood as a construed one rather than something determined by physical similarity. The basis for such a revision ...
