On the Semiotic Model of Image
The article is devoted to the development of a fundamental semiotic model of images that is based on the categorical apparatus of Ch. S. Peirce (on the concepts of Firstness, icon, hypoicon and metaphor). The image is proposed to be defined as a complex sign (two-level hypoicon- metaphor), which has a certain “primary” sign as its sign vehicle that represents the object constituted by all the facts (cases of semiosis) that are ...