The orientation function of a newspaper headline as a key component of its pragmatics
The orientation function of newspaper headlines is considered as one of its major pragmatic properties. Special attention is paid to analysing verbal and non-verbal means of headline implementation of headlines that significantly increase its pragmatic potential. The study is based on headlines of the Russian federal and regional press of 2010-2013.
1. Александрова А. И., Васильев С. Л. Роль экспликаторов ...