Functional specificity of explanation in expository texts: a pragmatic model and elaboration principles
... principles of Linguistic Pragmatics and Functional Linguistics. Explanation is analysed from two perspectives: as a communicative act and as a two-part discursive structure. The communicative act of explanation is characterised by a perlocutionary goal of making the reader understand the properties of an entity. This understanding focuses on the properties that are unclear or not obvious to the reader. The perlocutionary goal defines the key feature of the explanation act, which uses diverse ...
Developing and testing a balanced scorecard for a trading company
... developing a balanced performance scorecard for a Kaliningrad trading company. A general solution includes five stages: analysing economic performance, studying dependencies between performance indicators, building strategic map charts, identifying goals and planning relevant measures, and assessing the efficiency of such measures.
1. Каплан Р. С., Нортон Д. П. Сбалансированная система показателей. От стратегии к действию. М....
