Discursive features of Russian gender-oriented advertisements
... the advertising message. Two advertisements for the same good aimed at women and men were chosen for a semiotic analysis. The analysis identified the verbal and nonverbal means of exposing implicit messages reflecting gender relations and reinforcing gender stereotypes, as well as the presence of complimentary relations between different elements of the advertising message.
1. Гак В. Г. Антиципация // Лингвистический энциклопедический сло-варь. М.,...
