Inequality among residents and enterprises in the Latvian online market of digital marketing
... 30 % of Latvians have not yet made a purchase or order on the internet. The development of digital marketing in Latvia reduces socio-demographic and geographical inequalities among residents and enterprises in the online market in relation to the ‘digital inequality of input’ (access to the online market), but in relation to the ‘digital inequality of output’ (returns from this access) the equalizing opportunities of digital marketing in Latvia (especially in its regions) are limited by the specifics ...
