The role of customer loyalty programmes in the modern market
This article examines the main trends in the development of customer loyalty programmes and describes companies’ approaches to creating and implementing them. The authors identify the challenges facing companies that modify customer loyalty programmes in accordance with the features of the Russian institutional ...
Using Python Libraries for Analysis of the Customer Churn Rate of a Bank
At the present time, competition for customers among banks is escalating. The indicator of customer churn is very important for the analysis and planning bank work. Five algorithms for calculating the outflow of bank customers are used in this article. Program codes are written in Python....
The impact of corporate culture on the increase in the level of strategic relationships with corporate clients (partners)
This article offers the results of a study aimed to explore the connection between a company’s organizational culture and the level of strategic relationships with customers (partners). The author gives recommendations on the development of strategic relationships with customers (partners) and determines their effectiveness.
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Гальцева Н.
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Имидж как отражение организационной ...
Non-financial mechanisms for attracting and retaining customers in the banking sector
The paper considers the main mechanisms of non-financial attraction and customer retention in the banking sector. The following factors are analyzed: convenience of the bank application; speed and quality of solving customer problems; technological aspects of the bank; special client programs and privileges; the availability ...