The role of customer loyalty programmes in the modern market
This article examines the main trends in the development of customer loyalty programmes and describes companies’ approaches to creating and implementing them. The authors identify the challenges facing companies that modify customer loyalty programmes in accordance with the features of the Russian institutional ...
The impact of corporate culture on the increase in the level of strategic relationships with corporate clients (partners)
This article offers the results of a study aimed to explore the connection between a company’s organizational culture and the level of strategic relationships with customers (partners). The author gives recommendations on the development of strategic relationships with customers (partners) and determines their effectiveness.
1.
Гальцева Н.
В.
Имидж как отражение организационной ...
Cessation of right of claim under a credit agreement: the problems of enforcement
... 02.11.2011 г. № 01/13941-1-32 [Электронный ресурс]. Доступ из справ.-правовой системы «Консультант Плюс».
Yerokhina M.
assignment, loan agreement, subrogation, judicial practice, bank customers, prohibition of assignment
69-76
