The consumer sentiment: regional aspect
... to methodological issues for evaluating the state of consumer confidence at the regional level. The results of the analysis of domestic and foreign experience evaluation indicators characterizing consumer sentiment. The technique for estimating the consumer sentiment index is described. The article presents the first results of monitoring consumer sentiment in the clothing and footwear markets, as well as food products in the Kaliningrad region.
1. Баринов А. Я., Лукьянова Н. Ю. Конкурентная ...
