Semiotic Hybridisation as the Basis of Internet Meme Semantics
... process of semiotic hybridisation in internet memes. The authors hold that semiotic hybridisation in internet memes construes the semantics of these units, while their verbal and non-verbal components interact on the conceptual level. The theory of conceptual integration elaborated by J. Fauconnier and M. Turner can provide a theoretical foundation for the analysis of semiotic hybridization. English internet memes are used as examples to illustrate the main research findings.
Golubkova, E. E., 2012. Discursive ...
Concept integration modelling as a means of phraseological unit formation
The paper focuses on cognitive processes of phraseological units (colour terms) formation based on the theories of the conceptual metaphor and conceptual integration. Special attention is given to the modified units the meaning of which cannot be inferred from their components. Cognitive mechanisms underlying this type of phraseological units are identified.
О теории ...