Linguistic creativity of the avant-garde: language functions in literary and advertising discourses
... achieved by focusing the message on its own form (the implementation of the poetic function). In the avant-garde advertising, the message should be as clear as possible in its form and should be easily perceived by an addressee (the implementation of the conative function) not to focus attention on the text but rather on the action that the reader is expected to perform on the object of reference.
Baldini, M., 2003. Il linguaggio della pubblicità. Roma.
Brinker, K., 2003. Linguistische Textanalyse: eine ...
