Inequality among residents and enterprises in the Latvian online market of digital marketing
... online market of digital marketing. The conceptual basis of the study is the technology acceptance model (TAM), the theory of digital divide and the resource approach based on the theory of social fields. For dynamic analysis of statistical data, the con(di)vergence of indicators of the involvement of various socio-demographic and geographical groups of Latvian residents and enterprises in the online market of digital marketing is assessed. The empirical study is based on Latvian statistics for 2013—2022 ...
