Modern marketing practices: a preliminary comparative analysis of studies in developed and developing countries
This paper proposes a scheme for a preliminary comparative analysis of results obtained in studying different countries that participated in the “Contemporary marketing practices” project and outlines further patterns of crosscountry comparisons.
1. Berry L. L. Relationship Marketing. In Emerging Perspectives ...
Historical development of the Pomor North Lexicography: a comparative analysis of the three translation dictionaries
... French navigator Jean Sauvage in 1586, the “Small Russian- Norwegian dictionary” written in 1907 by polar captain Alexander Kuchin and the “English-Russian Maritime Dictionary” of the Soviet sailor Fedor Shchepetov from Arkhangelsk. A detailed comparative analysis of these sources permits to illustrate different periods of the lexicographical activity in the Pomor North. The three dictionaries were compiled by the people who had got involved in translation and intercultural communication through their ...
