Developing and testing a balanced scorecard for a trading company
... Partners ; пер. с нем. М., 2005.
3. Горский М., Гершун А. Золотые страницы: лучшие примеры внедрения сбалансированной системы показателей. М., 2008.
balanced scorecard, trading company, development stages, goals, prospects, key performance indicators, testing results
The layered approach to assessing marketing effectiveness
In the framework of the research problem of increasing the effectiveness of marketing activities, the authors describe a layered approach to assessing marketing effectiveness with the use of a balanced scorecard system, as well as the results of its practical application in the case of large industrial enterprises of the Kaliningrad region. The article presents the authors’ layered system of models of development of an information base for assessing ...